New UK Bookmakers on the Commission's Register

Updated October 2026

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A new betting site is a name a punter has not heard last season — and ten of them have made it onto the Commission’s register since the front of the Premier League shirt became a marketing surface rather than a betting surface. The honest lead sits with that register. A site is “new” in the sense that matters when its remote general betting licence was issued recently, when its site is live in Great Britain, and when its terms and safer-gambling tools are the ones a Commission-licensed operator has to carry. A brand with a fresh look and no such licence is something else, and the rest of the page is built around drawing that line.

This page collects ten of those licensed names, sets them side by side on the columns that decide a betting account (licence, payments, offer terms, safer-gambling tools) and walks through the legality and consumer-protection frame a British bettor sits inside. The reader who wants the shortlist can read the table and the operator notes. The reader who wants to know *why* the shortlist is short can read the legality and the responsible-gambling sections first.

Last updated: 27 October 2026 · cross-checked against the Gambling Commission’s public register.

The shortlist: ten licensed names, side by side

A shortlist is only useful if it makes the choice easier, not harder. The table below covers what a bettor usually wants to know before opening an account — who actually holds the licence, what the operator’s own terms say on the column in question — and skips the things every licensed site carries by default (a 18-plus gate, identity verification before the first bet, GAMSTOP membership). Where an operator’s terms do not state a column’s matter, the cell is left blank rather than guessed.

The columns that did not make it onto the table are the ones the rest of the page handles in prose. A welcome offer is read against the rules of free bets and against the bonus rules the Commission brought in on 19 January 2026; that conversation lives in the responsible-gambling and offer-terms sections. A licence is read against the Commission’s public register and the legal frame around it; that conversation lives in the legality section. A payment method is read against the credit-card ban and the new identity-verification rules; that conversation lives in the legality and the offer-terms sections.

What jumps out of the table is not a winner. Two of the brands (Swifty Sports and DAZN Bet) lead with what their *site* does — price boosts, live streaming, low-deposit payments — rather than with a welcome offer; six of them lead with a welcome offer whose free-bet stake is not paid back with a win; one (Betmaster) carries a licence number but a thin product page on the British site; one (Fitzwilliam Sports) leads with the safer-gambling tools it openly publishes. A punter looking for a deep in-play product reads the Swifty row differently from a punter looking for a quick first bet; the same row reads differently again to a punter who needs Apple Pay. The operator notes below are where those differences are spelled out.

The fundamentals: what “new” actually means

Three meanings of “new” sit behind a search for “newest betting sites”. The first is *recently licensed* — a brand that has taken a Commission remote licence in the last few years and is running under it. The second is *recently launched in Great Britain* — a brand that already operates abroad and has only just started taking GB customers under a GB licence. The third is *newly visible* — a brand that has been live for a while but is in the press because of a rebrand, a fresh product, a sponsorship or a price on a welcome offer. The ten brands on this page satisfy at least the first two, and several satisfy all three.

The distinction matters because each carries a different consumer position. A brand that has just been licensed has a brand-new relationship with the Commission’s Licence Conditions and Codes of Practice (LCCP) and is finding its feet under them; that does not mean its product is poor, only that its track record is short. A brand already licensed abroad and now operating in Britain is in the opposite position: the track record exists, but it is the track record of a different regulator. A newly visible brand has the longest history and the freshest presentation, which is the combination a punter most often misreads as “new”.

A punter who wants the safety of the British frame wants the Commission’s licence number, not the launch date. The launch date is interesting; the licence is what brings the protections — identity verification, GAMSTOP, the bonus cap, the dispute-resolution route — that the section on legality walks through. A licence is a number against a name on a register, and the number is what carries weight.

Reading a Gambling Commission licence fact

A licence fact on the Commission’s public register looks like an account number: a string of digits such as 39372, 44181 or 48760. The number is the search key. The same number covers a single operating company and, on the Commission’s model, every trading name that company runs in Great Britain under that licence — so a number that matches between two brands is a single operator running two fronts, not two independent brands.

The register also lists the *category* of licence a brand holds. The brands on this page sit under remote general betting standard (real events) — the right category for a sports book. Other categories — pool betting, betting intermediary (for exchanges), general betting limited, general betting standard (virtual events) — are different licences, and a brand whose product is exchange-only carries the betting-intermediary category rather than the general-betting one. A punter who only bets on horse-racing pools will want a pool-betting licence in the column; a punter who lays bets on an exchange will want a betting-intermediary licence. The Commission’s search by category is the way to be sure.

The register is searchable by business name, trading name, account number or domain. The licence number never expires while the operator keeps it in good standing; what changes is the *status* — active, surrendered, lapsed — and that status is what a punter checks. A licence status of “suspended” or “surrendered” is a different read from “active”, and the page’s note that the Commission’s register is the only place that status lives is not a footnote.

The legality frame: the Gambling Act, the Commission and the offshore question

Three pieces of statute shape what a British punter faces, and they are the pieces a brand sits on top of. The Gambling Act 2005 is the principal statute; the Gambling (Licensing and Advertising) Act 2014 is the amendment that brought remote operators into the Commission’s remit; the Northern Ireland regime is older and separate, so the rest of this page reads as Great Britain throughout, not “the UK”.

The Gambling Commission and the licence it issues

The Gambling Commission is a non-departmental public body sponsored by the Department for Culture, Media and Sport. It licenses the commercial market under the Gambling Act 2005 — covering England, Scotland and Wales — and it sets the licence conditions and codes of practice (the LCCP) that every licensed operator has to follow. There is no state monopoly and no cap on the number of licences; the Commission is a regulator of a private market, not a single operator of one.

Since the 2014 Act, an operator whose remote facilities are used in Great Britain needs a Commission licence wherever it is based. Sections 33 and 36 of the Gambling Act 2005, as amended, are the operative provisions; a Curaçao, Maltese or Gibraltar licence is *not* a substitute for a GB one when a brand takes GB customers. The Commission is the regulator at the point of consumption. That is the reason a brand may list a Gibraltar office in its corporate details (Unibet’s UK site is run by Platinum Gaming Limited of Gibraltar, for example) and still hold its GB licence through the Commission rather than through Gibraltar.

What may be bet on — and on what terms

The Act does not list permitted bets or markets. A Commission-licensed operator offers markets under its own house rules and the LCCP, and the Commission’s categories on the register are the categories of licence, not a list of legal events. In-play betting is offered by GB bookmakers under their licence conditions; no statute restricts in-play markets by sport. Esports are treated like any other event, virtual events sit under their own licence category, and bets on politics, TV shows and novelty markets are offered by GB bookmakers without a statutory prohibition. Pool betting on horse and dog racing is a separate licence category and is operated by a small number of licensed pool operators.

The Commission does not set a maximum stake. Operators set their own maximum stakes, and they may restrict individual customers. Where a brand publishes a maximum payout on a market, that maximum is its own house rule. A punter who has hit a stake ceiling reads that ceiling in the brand’s terms, not in the statute.

Identity verification and the £150 vulnerability check

Identity verification is mandatory before a first deposit or first bet at a licensed remote operator, in force since 7 May 2019. Name, address and date of birth are checked; a verification on a free bet or bonus is covered by the same rule. The Commission calls this the “customer interaction” regime, and it is the reason an unlicensed site will let a punter bet anonymously and a licensed one will not.

A second check sits on top. Since 28 February 2025 a financial vulnerability check (LCCP condition 3.4.4, in force since 30 August 2024) applies once a customer’s deposits minus withdrawals cross £150 in a rolling 30 days. The check is a public-record one — bankruptcy or county court judgments, for instance — not an income check and not a credit-reference check. A punter whose net deposits cross £150 over 30 days should expect a softer set of questions from the operator.

The Commission has separately announced, on 7 July 2026, a *financial risk assessment* regime in stages with no start date. The wording — “announced, staged, no start date” — is the wording to use. The regime is not in force; what is in force is the vulnerability check.

Deposit limits and the 10x bonus cap

The Commission has put two product protections on the table since 2025. The first is a gross deposit limit on a fixed time frame (RTS 12): the first changes applied on 31 October 2025, and a second phase was postponed to 30 September 2026; whether that second phase is live is not established. The second is the cap on bonus wagering requirements that took effect on 19 January 2026: wagering requirements on bonuses are capped at 10x (so a £10 bonus at 50x needs £500 of bets; under the cap no more than £100), and mixed-product promotions — an offer that requires gambling on two or more product types, e.g. “bet on football to get free spins” — are banned.

Whether the 10x cap applies to free bets with no wagering condition, and whether there is a cap on the money value of a bonus, has not been confirmed. A punter reading a bonus offer that has no wagering condition at all — a stake-paid-back free bet, for example — should not assume the cap rules it out, but should also not assume it does not. The Commission is the body whose published guidance settles that.

Payments: credit cards are out, the rest is operator-defined

Credit cards are banned for gambling in Great Britain since 14 April 2020 (LCCP condition 6.1.2), including credit-card-funded payments through an e-wallet. Debit cards and bank-based payments are not covered by that ban. Apple Pay, Google Pay and Pay by Bank (Open Banking) are not credit-card products and are not covered. No published named-account rule, state list of permitted payment methods or specific rule on cryptocurrency at licensed operators exists — payments are described from each operator’s own terms, not from a state list.

Advertising, whistle-to-whistle and the Premier League shirt question

Advertising is not licensed by the Commission. Broadcast advertising runs through the BCAP Code; non-broadcast through the CAP Code; both are enforced by the ASA, alongside the LCCP marketing conditions. CAP Code section 16: marketing must be socially responsible, must not be of strong appeal to under-18s, and no one who is or seems to be under 25 may be featured gambling or play a significant role (with an exception for marketing placed where a bet can be made directly). That rule is about who may *appear in the advertisement*, not about who may *bet*. The minimum age to bet is 18.

“Whistle-to-whistle” is an industry code, not law. Since 1 August 2019 betting advertisements are not shown on TV from five minutes before a live sporting event to five minutes after it, before the 9pm watershed, with horse and greyhound racing excluded. The Premier League clubs’ withdrawal of gambling sponsorship from the front of matchday shirts (from 2026/27; sleeves and hoardings remain) is voluntary — it is what the clubs have agreed with each other, not a statute.

Tax: who pays General Betting Duty

The player pays no tax on betting winnings in Great Britain (general information, not tax advice; a professional gambler should ask HMRC or an adviser). General Betting Duty is the operator’s tax on gross profits, currently 15%; from 1 April 2027 a new remote betting rate of 25% applies within it, while remote bets on UK horse racing, bets on self-service betting terminals in licensed premises, pool betting and in-person betting stay at 15% (HM Government policy paper of 26 November 2025). Until 1 April 2027 the remote rate stays at 15%; whether operators pass duty on through odds is not established. Spread betting carries its own rates (3% financial, 10% other).

Offshore and the point of consumption

Providing gambling facilities in Great Britain without the licence the Act requires is an offence under section 33 of the Gambling Act 2005 (on summary conviction up to 51 weeks’ imprisonment, a fine up to level 5, or both; six months in Scotland) — aimed at the operator. The Commission does not treat the customer who bets on one as having committed an offence. What the customer loses is the protections — no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no British consumer redress if funds are withheld, and no cover from the 10x bonus cap or the £150 vulnerability check.

Enforcement is disruption, not blocking: cease-and-desist notices, search-engine referrals, work with registrars, hosts and payment providers. The Commission has been given, or is about to receive, court-order DNS blocking powers — but ISP blocking is not in operation. A punter who lands on an unlicensed site from a search result is not committing an offence but is betting without any of the British protections. The honest framing: licensed equals checks, limits, GAMSTOP and the bonus cap, but also verification before the first bet; unlicensed equals none of those and a possible loss of funds. Neither is “the safe choice” by default.

Responsible gambling: the tools every licensed site has to carry

Every Commission-licensed operator is on GAMSTOP. GAMSTOP is the national multi-operator online self-exclusion scheme, mandatory since 31 March 2020 for online operators. The periods are six months, one year, five years, or five years with auto-renewal; after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. GAMSTOP covers online sites and apps; betting shops run a separate scheme. A self-exclusion across the whole licensed online market is a single registration, and a punter who has registered does not need to register with each operator.

The safer-gambling tools that sit on the operator’s own site are its own. The Commission’s LCCP sets what *must* be available; the operator chooses how. The standard set is:

• Deposit limits. Set by the customer on a daily, weekly or monthly basis; the operator cannot raise a limit without a cooling-off period and cannot lower it instantly.
• Time-outs. A short cooling-off period, from 24 hours to several weeks, during which the account cannot place bets.
• Self-exclusion. A longer exclusion, six months to five years, run through the operator.
• Reality checks. Pop-up reminders during play that show how long the customer has been logged in and the net position.
• Product restrictions. A way to switch off certain products (casino, in-play, exchange) without closing the account.

Beyond the LCCP set, most licensed operators now carry a financial vulnerability check (since 30 August 2024) at net deposits over £150 in 30 days, and a financial risk assessment has been announced but is not in force. Two of the brands on this page spell the tools out at the top of their site (Unibet lists deposit limits, a Player Profile test, product restrictions and self-exclusion; Fitzwilliam Sports lists timeouts, deposit limits and links to GambleAware, GamStop and Gamblers Anonymous). The others carry the same set behind a “Safer Gambling” or “Responsible Gambling” footer.

The help bodies, named by their own terms:

• GamCare runs the National Gambling Helpline. Live chat, phone, and a self-help toolkit.
• GambleAware funds treatment, research and the national helpline.
• NHS gambling clinics offer treatment in several English regions.
• Gamblers Anonymous runs peer-support meetings.

GAMSTOP, GamCare, GambleAware and Gamblers Anonymous are the four names a British punter sees on every licensed site, and the four that should appear together. A licensed site that does not carry all four names in its safer-gambling footer would be unusual.

Mobile and apps: the screen a punter actually uses

The Commission’s category for the licence does not change between desktop and mobile, but the product does. The licence covers any channel through which the operator offers remote betting; the App Store and Google Play are channels the operator either builds for (a native app) or wraps (a web app). Three patterns are visible across the brands on this page.

The first is a native app for iOS and Android, published under the operator’s trading name and developed in-house or by a white-label studio. BetMGM UK is published by LeoVegas Gaming; Betway publishes its own iOS app; the Geoff Banks app has been in the App Store since 20 July 2014 and runs to version 16.93 as of 13 October 2026. A native app is what a punter expects a “new betting app” to mean, and the App Store age ratings (most often 17+) and the developer’s name on the listing are what identifies the publisher rather than the brand.

The second is a mobile web app, with the site built for a phone browser and added to the home screen. Several smaller brands on this page run no App Store app and rely on the mobile web; the Commission’s rules apply equally.

The third is a hybrid, in which the desktop and mobile products are the same code base with the App Store app as a thin shell. The pattern matters because the safer-gambling tools, the deposit limits and the identity verification are the same on every channel — a punter who opens an account on the website and bets on the app is on the same account.

Two of the welcome offers on this page are app-specific. Betway’s £40 in free bet tokens (4 × £10) is described in the GB App Store listing; Bet600’s app welcome offer requires five qualifying single bets of £10 or more at Evens (2.0) or greater within seven days of registration; the BetTom offer (50% back as a free bet up to £50 plus 50% back up to £50 in free slot funds) is described in its App Store listing. Reading the offer on the app store rather than on the website is sometimes the only place the offer terms appear in full. The section “Responsibility” below returns to this point.

A note on app age ratings

The App Store rating on a betting app is 17+; the minimum age to bet is 18. The gap is the App Store’s own rating system, not a lowering of the betting age. A punter who is 18 but under 17 at the time of install may find the App Store blocks the install even where the operator would accept the account; the App Store is the gate, the operator is the verifier.

The new bookmakers: how the newcomers break down

The ten brands on this page are a sample, not a census. A complete list of newly licensed GB bookmakers would be longer than a shortlist, and a complete list of newly visible unlicensed offers would be longer still. The brands chosen here are those whose recent licence, trade or product launch appeared on the Commission’s register, in the App Store or in trade press.

Three of the brands on this page (Betmaster, BetMGM UK and DAZN Bet) carry a parent company that already operates a brand somewhere else — BetMGM UK is published by LeoVegas Gaming; Betmaster is run by BM Solutions GB Ltd (registered in Malta); DAZN Bet is the betting arm of the DAZN sports broadcaster. A brand with a parent group has a longer track record under a different name; the Commission’s register looks at the *licence holder*, not the group.

Two of the brands (Bet600 and BetTom) are first-time entrants into the British market under their own names. Bet600’s offer structure (five qualifying bets before one free bet) is unusual in the field; BetTom’s matched sports and casino free-funds structure is the kind of mixed-product shape that the Commission’s January 2026 bonus rules have curtailed. Whether BetTom’s current offer structure still fits the Commission’s January 2026 rules is the kind of detail a punter reads in the offer terms rather than assumes from a one-liner.

Two more (LiveScore Bet and Fitzwilliam Sports) are tied to a sports-media brand — LiveScore is the live-scores service, Fitzwilliam is the Irish bookmaker extending into Britain. The pattern is one a punter sees in several “new” names: the licence holder is a sports-content or casino group that has chosen to add a sportsbook.

Two of the brands (Swifty Sports and Unibet, though Unibet is not on the shortlist) are pure-play operators with no media parent. Swifty Sports is the smaller of the two and is the only brand on the list whose product page highlights Best Odds Guaranteed, Cash Out, daily price boosts, live streaming and in-play betting as the front-of-site story, with Bet Builder listed as coming soon. The shape is the shape a British high-street punter would recognise: the price-led bookmaker rather than the offer-led one.

Debut vs. soft launch

A “debut” is a launch where the operator’s site is live, the welcome offer is live, and the Commission licence is active. A “soft launch” is the shape Silkbet Limited has taken — three Commission licences under account 101183, active since 7 May 2026, with a CEO (Ed Kelly) and a Southampton head office (4 Grosvenor Square) named in trade press, but a site that, as of 24 August 2026, had not yet gone live to customers. Silkbet does not appear on the shortlist because the site is not yet open to customers; a debut means a puntable product.

A different soft-launch shape is the Greenlight Bet placeholder at greenlightbet.co.uk — a “Launching Soon” page with a contact form and an email sign-up, and no offers, payment methods or licence text. Greenlight Bet is not on the shortlist for the same reason. A punter who sees a “Launching Soon” page should treat the brand as not yet launched and the licence as not yet confirmed on a live product.

Offer terms: how to read a welcome offer

The Commission’s bonus cap (10x wagering; ban on mixed-product promotions) came into force on 19 January 2026. The offers on this page post-date that. Reading them against the cap is the work of this section.

Betway’s £40 in free bet tokens (4 × £10). Four free bets, each £10, on settlement of a first bet of at least £10 at minimum odds 2.0 (Evens). 7-day expiry; debit card deposits only. Free-bet stakes are not paid back with a win. The minimum odds (2.0) and the deadline (7 days) are the two conditions a punter checks; the 50x-cap on the £40 bonus value would not apply because the offer carries no wagering requirement.

Betboro’s 100% matched free bet up to £25. On the first qualifying wager; debit card deposit of at least £10; first bet £5 to £25 with at least three selections each at 3/5 (1.60) or higher. Three-selection minimum is the condition that filters the offer: a single at any price does not qualify.

BetTom’s 50% back as a free bet up to £50 plus 50% back as free slot funds up to £50. The sports half is a free bet; the casino half is slot funds. The Commission’s January 2026 ban on mixed-product promotions is the question this offer raises, and a punter reading it should look at the operator’s current terms rather than at the App Store description.

Swifty Sports. No welcome offer listed; the offer-led story is daily price boosts and Best Odds Guaranteed.

Bet600’s £10 free bet. Requires at least 5 qualifying single bets of £10 or more at Evens (2.0) or greater within the first 7 days; one £10 free bet is credited after the fifth qualifying bet settles. The “earn a free bet” shape is unusual; the qualifier is not a single bet but five of them.

Betmaster, BetMGM UK, DAZN Bet, LiveScore Bet and Fitzwilliam Sports do not publish welcome-offer terms; the table does not name a welcome offer for those five. The columns of the table reflect each operator’s own terms; for the five where no welcome offer is published, the cell is empty.

Reading a free bet: what the stake is, and what it is worth

A free bet is a token that lets a punter place a bet without risking their own cash. The standard shape is that the *stake* is not paid back with a win: a £10 free bet at 5/1 (6.00) returns £50 in profit, not £60. That is the shape the offers on this page take. The punter reading “£40 in free bet tokens” should not confuse that with £40 in cash.

A “risk-free” bet refunded as a free bet is not a refund in money — it is the same shape. The marketing word “risk-free” describes the *first* bet (the punter’s stake is returned as a free bet if the first bet loses), not the free bet itself (the free-bet stake is not paid back if the free bet wins). A punter reading a “risk-free” offer should check whether the refund is in cash or in free-bet tokens; the marketing word is the same in either.

A stake-paid-back free bet — a rarer shape — does return the stake with a win. None of the brands on this page offers that shape.

Payments: what each operator’s own terms say

A British punter paying from a UK bank account has the credit-card ban as the headline rule and the identity-verification rules as the background. The payment-method column on the table is what each operator publishes. Reading it:

• Debit cards (Visa and Mastercard). Standard at every licensed operator; the only universal method.
• Apple Pay and Google Pay. Wallet-based, debit-card funded, not covered by the credit-card ban.
• PayPal. A licensed wallet, not a credit product; some operators require a £20 minimum deposit (DAZN Bet does) and others accept lower.
• Pay by Bank (Open Banking). A direct bank-to-operator transfer; no card details held.
• Paysafecard. A prepaid voucher, not a credit product.
• Trustly. A direct bank-transfer service.
• Skrill. An e-wallet; some banks treat e-wallet funding from a credit card as a credit-card-funded payment and refuse it under the ban.
• Revolut Pay. A wallet-based payment method.

LiveScore Bet’s published list is debit cards, Apple Pay, PayPal, Pay by Bank and Revolut Pay — a five-method set with no prepaid voucher. DAZN Bet publishes a longer list with separate minimums (£5 on most methods, £20 on PayPal). Midnite — which is on the Commission’s register but not on this page’s shortlist — publishes Visa, Mastercard, Apple Pay, Google Pay and Trustly.

A punter who wants a specific payment method reads the operator’s own help page before opening the account; the table cell is a snapshot of what was available at the time of writing. A punter who pays by credit card is refused at the deposit stage — the ban is at the operator, not at the card issuer.

The mobile experience: what the App Store listings reveal

The App Store is where a British punter who has never heard of a brand first meets it. Three things in an App Store listing matter:

• The publisher’s name. BetMGM UK’s app is published by LeoVegas Gaming; Betway publishes its own app; a publisher that is not the brand’s own name is a sign of a group-owned product.
• The age rating. Most betting apps are 17+ in the App Store; the minimum betting age is 18. The gap is the App Store’s rating system.
• The release notes. The Geoff Banks app’s release notes for version 16.93 mention a deposit-limits update — a sign that the safer-gambling tools are being iterated on, not set and forgotten.

The App Store listing is also where the welcome offer is sometimes described more fully than on the website. Betway’s £40 in free bet tokens, Bet600’s app offer and BetTom’s matched sports and casino offer all appear in their App Store descriptions. A punter reading the website offer and the App Store offer should expect them to match; where they differ, the App Store version is the later one and the website the older.

The legality checklist for a new bookmaker

Three lines a punter runs through before opening an account:

1. The licence number on the Commission’s public register. Searchable by business name, trading name, domain or account number. The status should be *active*, the category should cover the kind of bet the punter wants (general betting standard for sports; betting intermediary for exchanges), and the licence holder is the company the punter has a contract with.
2. The GAMSTOP membership. Every Commission-licensed online operator is on GAMSTOP; a brand that is not on GAMSTOP is not licensed.
3. The safer-gambling footer. GamCare, GambleAware, GAMSTOP and Gamblers Anonymous should appear together; deposit limits, time-outs and self-exclusion should be available without contacting support.

A brand passing all three is licensed in the sense that carries the consumer protections. A brand failing any one of them is unlicensed or is licensed under a different regulator (Curaçao, Malta, Gibraltar) and is operating in Britain under the offshore frame discussed earlier. The offshore frame is not a “legal to use” frame; it is a frame the customer enters knowingly.

Operator notes

The notes below cover the ten brands on the shortlist. Each note covers the operator’s published terms, names the licence holder and the Commission’s account number, and ends on the operator’s own place in the field. The verdict at the end of each note is the page’s own judgement of the brand, not a description of its offer.

Betway

Betway Limited, holding Gambling Commission account 39372, is licensed for remote general betting. The brand is established rather than fresh, but the welcome offer described in the GB App Store listing (£40 in free bet tokens as 4 × £10 on settlement of a first bet of at least £10 at minimum odds 2.0; 7-day expiry; debit card deposits only) is the current shape the App Store records. The minimum odds and the seven-day deadline are the key conditions to note; the stake-paid-back shape means the £40 consists of four £10 free bets whose stakes do not return with a win.

The bookmaker’s wider product is well-known: a long-established sportsbook with the price-led product a punter expects from a brand of its scale. Its App Store presence and valid licence on the Commission’s register place it within the same comparison frame as the newcomers. The verdict: Betway is not a “new” bookmaker in the debut sense, but its App Store offer and licence status make it competitive, with the minimum-odds and the seven-day expiry as the two conditions that define the offer’s value.

Betboro

Webmedia Development N.V., holding Gambling Commission account 44181, holds a standard GB remote betting licence. The welcome offer is a 100% matched free bet up to £25 on the first qualifying wager, requiring a debit card deposit of £10 or more. A first bet of £5 to £25 with at least three selections, each at 3/5 (1.60) or higher, is required. The three-selection minimum and the price floor per leg are the critical conditions; a single bet at any qualifying price will not trigger the offer.

The product relies on the three-selection qualifying shape, which effectively filters out a simple punt-to-qualify strategy. The £25 ceiling is moderate compared to the broader market. The verdict: Betboro offers value for the punter who prefers trebles, but for those focused on singles, the qualifying conditions may be restrictive.

BetTom

Bet Tom Limited, holding Gambling Commission account 64959, operates under a remote general betting standard (real events) licence. The welcome shape recorded in the GB App Store is 50% back as a free bet up to £50, with a matching 50% back up to £50 as free slot funds for casino play. This sports-and-casino split is a key point: one half is a free bet, the other is slot funds.

The Commission’s January 2026 ban on mixed-product promotions is the context for this offer. Punters should verify the offer’s current availability directly on the site, as this is where the operator clarifies the terms. The verdict: BetTom requires a careful reading of the offer terms before participation, as the structure is the main point of interest.

Swifty Sports

Swifty Global (UK) Ltd, holding Gambling Commission account 58957, is licensed for remote general betting. The product highlights include Best Odds Guaranteed, Cash Out on football and horse racing, daily price boosts, and live streaming. A Bet Builder is currently listed as coming soon. No welcome offer is listed for this brand.

The focus here is clearly product-led. Swifty prioritises the betting interface—odds, cash-out tools, and in-play coverage—over welcome bonuses. The absence of a Bet Builder for now suggests the site is still evolving its feature set. The verdict: Swifty is designed for the punter who prioritises core betting functionality over promotional incentives, leaving the table’s welcome-offer column blank by design.

DAZN Bet

DZBT Limited, holding Gambling Commission account 48756, operates under a valid GB remote betting licence. The platform supports deposits from £5 via debit card, Apple Pay, Paysafecard, Trustly, and Skrill, while PayPal deposits require a £20 minimum. No processing fees are applied.

This low-minimum policy is one of the more accessible features on our shortlist. The verdict: DAZN Bet suits the punter who values low entry thresholds and wants integration with the broadcaster’s ecosystem, and the table reflects this by omitting a welcome-offer entry.

Betmaster

BM Solutions GB Ltd, registered in Malta, holds Gambling Commission account 65699 and is a licensed remote betting operator. Research confirms the licence and registration details, but the British product interface appears sparse compared to other offerings.

The primary point of note is the contrast between the confirmed licensing and the limited product visibility on the UK site. The verdict: Betmaster’s British site is currently lean; we recommend verifying the full product range directly on their site before proceeding.

BetMGM UK

LeoVegas Gaming PLC, holding Gambling Commission account 39198, publishes the BetMGM UK app under an active GB remote betting licence. The App Store listing identifies the publisher as LeoVegas Gaming, while the brand operates under the BetMGM name.

The heritage here is clear: it’s a group-owned product leveraging a well-known international brand name. The verdict: BetMGM UK is tailored for the punter who wants to access the LeoVegas group’s established technology stack under the BetMGM banner; the table notes the absence of a welcome offer here.

Bet600

Tyche Tech Limited, holding Gambling Commission account 44731, holds a standard GB remote betting licence. The app-specific welcome offer is unusual: a £10 free bet is credited only after the settlement of five qualifying single bets of £10 or more at Evens (2.0) or higher, placed within seven days of registration. This “earn-as-you-go” structure differs significantly from standard first-deposit bonuses.

The five-bet qualifying requirement represents a £50 total stake commitment over one week to secure the £10 free bet. The verdict: This structure is aimed at the frequent bettor; for those wagering less or only occasionally, the requirement may be prohibitive.

LiveScore Bet

LiveScore Betting and Gaming (Gibraltar) Limited, holding Gambling Commission account 56859, operates under a remote general betting standard (real events) licence. The platform supports debit cards (Visa and Mastercard), Apple Pay, PayPal, Pay by Bank (Open Banking), and Revolut Pay. This five-method list is relatively broad, though it excludes prepaid vouchers.

The service’s integration with the LiveScore data feed is a core feature. The verdict: LiveScore Bet is ideal for the punter already using the scores service who desires a sportsbook with varied, modern payment methods; the table does not record a welcome offer.

Fitzwilliam Sports

SBKI Limited, holding Gambling Commission account 48760, operates under a remote general betting standard (real events) licence. The platform prioritises transparency, featuring instant deposits, fast withdrawals, and readily visible deposit limits and timeouts. Links to GambleAware, GamStop, and Gamblers Anonymous are prominent on the main interface.

This front-and-center approach to safer-gambling tools is distinct, prioritising tool accessibility over bonus marketing. The verdict: Fitzwilliam Sports suits the punter who values a proactive, visible approach to safer gambling; the table reflects this by not recording a welcome offer.

Bonus rules: what the 10x cap means in practice

The Commission’s 19 January 2026 bonus rules cap wagering requirements on bonuses at 10x and ban mixed-product promotions. The offers on this page post-date the cap and are read against it.

A 10x cap means a £10 bonus at 50x wagering (the old shape) needs £500 of qualifying bets; under the cap, no more than £100 of qualifying bets is required. The cap is on the *wagering requirement*, not on the offer’s stake or the maximum bonus. A punter reading a “£100 bonus” with no stated wagering requirement should not assume the offer is zero-wager; the offer’s own terms are the source.

A ban on mixed-product promotions means an offer that requires gambling on two or more product types — “bet on football to get free spins”, for example — is not lawful. The BetTom offer (sports free bet plus casino slot funds) is the offer on this page that comes closest to the mixed-product shape; the operator’s current terms are where the question is settled.

The cap does not cover all bonus shapes. Free bets with no wagering condition — Betway’s £40 in free bet tokens, for example — are not caught by the wagering cap because there is no wagering condition to cap. A free bet whose stake is not paid back is a stake-not-returned free bet; the cap does not turn it into a stake-paid-back free bet. A punter reading the Commission’s rules should expect them to settle the *wagering condition*, not the *type* of offer.

Spread betting and the FCA

Spreadex is regulated by the FCA for *spread betting* and by the Gambling Commission for *fixed-odds betting*; the FCA regulation is for financial spread betting, where losses can exceed deposits. A financial spread bet is a derivative, not a sports bet, and the consumer position is the FCA’s, not the Commission’s.

The relevance is the boundary. A punter who uses a brand that runs both sports betting and financial spread betting is on two regulators at once. The Commission’s responsible-gambling frame covers the sports side; the FCA’s position (losses can exceed deposits; the product is a derivative) covers the financial side. Spreadex’s own homepage states the principle in plain language.

A non-financial spread bet — a sports spread, for example — sits inside General Betting Duty and is licensed under the Commission’s general betting standard category. The financial spread bet and the non-financial spread bet are different products on different licences. A punter reading “spread betting” on a brand’s product list should check which one it is.

What is not on this page

Three things a punter might expect are not here.

The first is a count of how many new bookmakers the Commission’s register has licensed in the last year. The Commission’s public register is searchable but does not publish a count of new licensees. A count printed without its access date would mislead; the page leaves the count out.

The second is a list of unlicensed new bookmakers. Several operate outside the licensed set — Betconnect’s platform that lets customers bet with major GB bookmakers through a Betconnect account, Betway’s spread-betting arm Spreadex, Lottoland UK’s combined casino-lottery-sportsbook app, London Bet, Copybet UK Limited, Kwiff, BetWright, Rollerbet, Geoff Banks. An unlicensed brand is described in the legality section as the offshore frame, not in the operator notes. A punter reading the operator notes has the licensed set.

The third is a tip. The page does not say who will win, which team will lift the trophy or which selection is “safe”. The market sets the price; the punter sets the bet; the page sets neither. A prediction on a “newest” page would be a category error, and the rule is the rule.

Frequently asked questions

How can it be checked that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is searchable by business name, trading name, domain or account number. A punter reading a licence number on a brand’s site types the number into the register’s search field and reads the *status* — active, suspended or surrendered — and the *category* — remote general betting standard for a sportsbook, betting intermediary for an exchange, pool betting for horse and dog racing pools. The account number on the register is the search key; the trading name on the register is the brand; the licence holder is the company the punter has a contract with.

How is the return on a bet worked out from the stake and the odds?

For decimal odds the return on a winning single is stake × odds — so a £10 stake at 3.75 returns £37.50, and the profit is £27.50 (the return minus the stake). For a combination bet the odds of the legs multiply into one price, so a £10 treble with legs at 1.60, 2.20 and 3.00 carries combined odds of 1.60 × 2.20 × 3.00 = 10.56 and returns £105.60 on a win. The price research publishes for a market is decimal; fractional odds such as 5/1 convert to 6.00 (5 ÷ 1 + 1) and 11/4 to 3.75 (11 ÷ 4 + 1).

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is what the bookmaker keeps of every unit bet on a market, and it sits inside the prices. For a three-outcome market (home win, draw, away win) the *payout share* is 1 ÷ (1/odds₁ + 1/odds₂ + 1/odds₃); the margin is 1 minus that. A book with 1.95 / 3.40 / 4.20 has a payout share of 1 ÷ (1/1.95 + 1/3.40 + 1/4.20) ≈ 0.952 and a margin of about 4.8%. The tighter the prices, the lower the margin; the wider the prices, the higher the margin. A punt on the same outcome at two books pays more at the book whose margin is lower.

How do fractional odds such as 5/1 convert to decimal odds such as 6.00?

The conversion is a ÷ b + 1. For 5/1, 5 ÷ 1 + 1 = 6.00; for 11/4, 11 ÷ 4 + 1 = 3.75; for evens (1/1), 1 ÷ 1 + 1 = 2.00. The “fraction” is the profit per unit stake; the “+1” turns the profit into the total return per unit stake. The British price on a betting slip is written fractionally on the high-street book and decimally at most online books; both prices name the same outcome.

Which tools for controlling play does a licensed bookmaker have to offer?

The LCCP set is deposit limits, time-outs, self-exclusion, reality checks and product restrictions. GAMSTOP is the national multi-operator self-exclusion scheme — a single registration excludes the punter from every Commission-licensed online operator for six months to five years, with a further seven-year tail unless the punter asks GAMSTOP to remove it. GamCare runs the National Gambling Helpline; GambleAware funds treatment and the helpline; Gamblers Anonymous runs peer support; NHS gambling clinics run treatment in several English regions. Every licensed operator is on GAMSTOP; the operator’s own safer-gambling tools sit on top.

Are betting winnings taxed in Great Britain, and who pays General Betting Duty?

The player pays no tax on betting winnings in Great Britain — this is general information, not tax advice, and a professional gambler should ask HMRC or an adviser. General Betting Duty is the operator’s tax on gross profits, currently 15%, and from 1 April 2027 a new remote betting rate of 25% applies within it, while remote bets on UK horse racing, bets on self-self-service betting terminals in licensed premises, pool betting and in-person betting stay at 15%. Spread betting carries its own rates (3% financial, 10% other). The player pays no duty; the operator does.

Content created by the «Best betting» team