Cookie policy – Best betting

Comparing bookmakers on Best betting takes only a handful of technical tools, and this page lists them. A cookie is a small text file kept by the browser; local storage, session storage and counting pixels are treated the same way.

The legal rule

Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) sets the rule: placing information on a user’s device, or reading what is already there, needs clear and comprehensive information plus consent, unless the storage is strictly necessary for a service the user requested. Consent has to reach the UK GDPR standard in Article 4(11) and Article 7, meaning freely given, specific, informed and unambiguous, with withdrawal as easy as giving. If personal data is processed, the UK GDPR and the Data Protection Act 2018 apply as well.

Necessary files

Some files keep the site running: they hold a session open, share load between servers, guard forms against abuse and store the cookie choice. No separate choice is asked for these. Session files expire with the browser window, and a stored choice stays for at most twelve months.

Optional files

Settings such as the comparison tables last opened are remembered by functional files, while analytics files count page views and reveal which pages are read. Neither runs before consent is given through the banner. Analysis uses shortened IP addresses, and there is no profiling across sites.

Third parties

Videos, maps and similar embeds can bring in cookies from their provider, whose rules then apply too and with whom any objection must be lodged. Best betting sets no advertising cookies for personalised ads unless the banner gives a clear choice.

Withdrawing or changing consent

A “Cookie settings” link in the footer lets consent be changed or withdrawn whenever wanted. Withdrawal takes effect from then on and does not undo earlier lawful processing. Browsers also let cookies be blocked or deleted in their privacy settings. Deleting the necessary files brings the banner back, and certain features might falter for a while.

Regulator

Complaints about personal data go to the Information Commissioner’s Office (ICO), the UK supervisory authority. The privacy policy explains the processing in more detail.

Last updated: 27 October 2026.

Content created by the «Best betting» team